By Los Angeles Times, Sunday, February 23, 2014

Spooning Out Success

menchies frozen yogurt founder
If you have teh right niche, frozen yogurt is still a booming retail trade.

Overseeing more than 370 Menchie’s Frozen Yogurt franchises, Amit Kleinberger has the taste of success.

The gig: Amit Kleinberger, 33, has been the chief executive of Menchie’s Frozen Yogurt since 2008. From his company’s headquarters in Encino, he oversees what has become the world’s largest self-serve frozen yogurt franchise, with more than 370 stores.

The stores serve sweet and tart flavors of yogurt, with a choice of candy, fruit and nut toppings. There are about 50 Menchie’s locations in California.

Read more…